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| About AdSapient Banner Manager |
AdSapient Banner Manager is robust ad server software able to serve up to 250 million ad views from one dedicated server. Whether you would like to run a few advertising campaigns on your web site or set up advertising for a whole network of sites this ultimate software solution is capable of meeting all of your serving, tracking, and reporting needs.
Summary of Features
Targeting by User Attributes - many sites collect user information such as gender, average yearly income or interests. You can target by these and any other imaginable parameters provided that the site passes them to the ad server.
Unique User Session Tracking - unique users are accurately tracked and using all kinds of capping options will greatly enhance campaign performance.
Targeting by Keywords - set up keyword campaigns a la Google AdWords and display context and keyword targeted ads on either search results pages or anywhere on your site. More than that define regular expressions that should be used for keyword targeting.
Post-Click Tracking - choose from CPM, CPC, CPL (cost-per-lead), CPS (cost-per-sale) campaign payment methods and track post-click conversions and ROI with dynamic real-time detailed / general reporting capabilities.
Batch Ad Places - serve any number of creatives into one ad place positioning them in any tabular layout. This feature is very useful for delivering multiple similar ads like classifieds or shopping items.
Default Banners vs. Default Campaigns - set up default campaigns and upload default system banners. The usage of default campaigns as well as campaign and banner weights in cases of underdelivery can come in very handy.
Extended Rich Media Support - deliver ads in practically any format and to any inventory type. Emails, popunders, streaming video, Flash to name a few.
Visualized Reports - choose between 3D/2D vertical/horizontal bar charts and pie charts.
Dynamically Updatable XML Banners - with a little effort you can connect banner creatiation process to dynamic update from a database with XML being the main ad format.
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