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| AdSapient Ad Network Overview |
AdSapient Ad Network is a unique solution developed especially for online advertising agencies and large networks of sites.
AdSapient Ad Network is based on the same ad serving engine as all other AdSapient products and is distiniguished by high productivity, convenient modular structure and intelligent algorythms developed by AdSapient, Inc.
Here is a brief overview of what makes this software so valuable for online ventures and entrepreneurs:
Automatic revenue and campaign optimization - best performing creatives and campaigns can be allotted more exposure on demand.
Post-click tracking for advanced performance measurements - track unlimited number of post-click/impression events per campaign, placement, and creative. Ability to increase ROI on both brand-focused or direct response-focused campaigns based on any post-click or post-impression event, including click-rate, action-rate, ECPM, ECPA or ROI Index.
Financials management -each user has his own virtual account while the system administrator sets CPM/CPC/CPS/CPL rates for advertising units. The money is automatically accumulated on the user accounts, depending on the number of advertising units served/delivered and their prices.
Real-time reporting - comprehensive analysis and performance reports with interactive reporting options. Reports can be exported on demand to Excel,XML or CSV.
Financial reports - invoices are generated for each advertising campaign and can be viewed and examined by advertisers while payroll reports are created for publishers.
Adjustable banner sizes and ad formats - all ad formats supported, including IAB ad standards.
Advanced targeting - includes geo/content/context/keyword/traffic/system/behaviour/parameter targeting.
Smooth integration/migration of your current solution - works seamlessly with other networks' ad servers, including in-house and 3rd party solutions. Supports all 3rd party ad server tags, including DART, AtlasDMT, Advertising.com, Bluestreak, Mediaplex, and more.
Profit-oriented inner design beneficial for all users - saves money by greatly reducing wasted impressions on underperforming campaigns.
Multiuser system with smooth cooperation between users -each user of the system has his own role: admin, account manager, advertiser, publisher, advertiser+publisher, guest. The activities of all users are smoothly coordinated.
For the complete list of features click here.
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