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Campaign Status |
a) live
b) booked
c) completed
d) paused
e) cancelled
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A newly created campaign is 'booked' until it is authorized by the administrator. It goes live on its start date and continues until one of the limitations is reached (end date, impressions/clicks capping etc.) Then it becomes 'completed'. You can pause or cancel the campaign during its delivery. |
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Banner Status |
a) active
b) inactive
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By default newly registered creatives inherit most of the campaign's settings. |
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Start and End dates |
a) start and end date for a campaign
b) start and end date for a creative
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Campaign automatically starts and ends on particular dates
Creative automatically starts and ends on particular dates
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Scheduled delivery based on the number of impressions,clicks,leads,sales. |
a) for the whole delivery period
b) daily capping
c) for a custom period
d) for the whole delivery period per unique user
e) monthly capping per unique user
f) capping for a custom period per unique user
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Type in the maximum number of imressions or/and clicks that the campaign may generate in one day / month / custom period for a unique visitor or regardless of the visitor uniqueness.
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Payment rate |
a) CPM - cost per thousand impressions
b) CPC - cost-per-click
c) CPL - cost-per-lead
d) CPS - cost-per-sale
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Campaign's payment rate can be any combination of CPM,CPC,CPL,CPS (e.g. 10 cents CPC and $1/lead).
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Behavior |
- recency
- frequency
- duration
- category action
- keyword action |
Create behavioral patterns by defining recency, frequency and duration parameters for such actions as: category visit/browsing, keyword search.
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Geo |
- country |
Select any number of countries where you want to display your creatives.
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Advanced Geo |
- State
- DMA code
- Area code
- City
- Connection speed |
Targeting by state, DMA code, area code, city and connection speed is provided by an additional module that should be acquired separately.
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Time |
- day of the week
- hour of the day |
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Traffic |
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See Scheduled delivery of impressions and clicks above. |
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Content |
- categories
- page positions
- sites
- ad places |
Select categories of sites and ad places, page positions of ad places, just sites or ad places where the banners should be displayed. |
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Keywords |
- single word
- multiple keywords
- regular expressions |
Define the list of keywords for each campaign that will be used for keyword targeting. The keywords are sent from site with the request for a banner. Keywords can be set as regular expressions. |
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System |
- browser + version
- operating system
- referrer |
Select browser names and their versions as well as operating systems or banner request referrer URL that should define the targeting. |
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Dynamic parameters |
- String type
- predefined type |
Banner request can be accompanied with parameter-value pairs. Eg. if the site 'knows' from the user profile that the user is female you can create parameter gender and define 2 predefined parameters: male, female. Now you can target by gender if the banner request contains this parameter and its value is valid. |
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Image Maps |
a) GIF
b) JPG
etc. |
Any image type displayed in a browser with the tag IMG.
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Flash |
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Tracks impressions and clicks.
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HTML |
- HTML table with linked text (Google-like ads)
- 3rd Party code (usually a piece of code which loads the actual banner)
- JavaScript (any JavaScript code)
- Text
- XML |
Tracks impressions and clicks. Clicks on the 3rd party banners are tracked if the target URL is provided.
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Target Window |
- any
- self
- new |
Select whether the targeted URL should be opened in a new window or in the same. |
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Inventory Type |
- regular
- popup
- popunder |
Publishers and advertisers can select from different inventory types. |
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Loading Type |
- immediate
- on page load
- on page unload |
On page unload works only for popup/popunder inventory types. |
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Batch Ad Place |
- number of horizontal cells
- number of vertical cells
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Batch ad place loads multiple creatives based on their availability and relevancy. It is useful for displaying classified ads, Google-like ads and different offers like travel offers, real estate offers, short resumes from dating sites, etc. |
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Ad Place Type |
- regular
- designated only for keywords campaigns
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Sometimes it is necessary to define an ad place as designated for keywords campaigns only. |
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Alt Text |
- for the whole campaign
- for a creative |
Type the text which will appear on mouse over or on the ad place before the banner is loaded. By default creatives inherit this setting from the campaign's alt text, but you can modify it for each banner separately. |
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Status Bar Text |
- for the whole campaign
- for a creative |
Type the text which will appear in the browser's status bar on mouse over. |
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Banner Weight |
in the range 1-10 |
Select the banner weight which will be used within the same campaign to deliver creatives in a defined proportion to each other. |
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Different types of reports |
- general reports
- publishing reports
- advertising reports
- financial reports |
Choose the date range for which the reports should be displayed.
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Reports available for different entities |
- site(s)
- ad place(s)
- banner(s)
- campaign(s) |
Reports are generated for one or more site,ad place, banner, campaign depending on the account, user priviledges and selection.
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Date Range Selector |
- start date
- end date |
Choose the date range for which the reports should be displayed.
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Publishing report by sites |
- tabular data
- pie chart |
Displays information on publishing by sites with the following data: site ID, Site URL, Uniques, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, CPM/CPC, CPL/CPS, Revenue.
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Daily publishing report |
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Displays information on publishing by dates with the following data: Date, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Daily publishing report |
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Displays information on publishing by campaigns displayed on sites (either of the current account or in the whole system in case it is system reports) with the following data: campaign ID, Campaign Name, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Activity by Day of the Week Report |
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Displays information on publishing by days of the week with the following data: Day of the Week, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Publishing Report by Ad Place Category |
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Displays information on publishing by ad place's category with the following data: Category, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Publishing Report by Positions |
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Displays information on publishing by ad place's position with the following data: Position, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Activity by Hour of the Day |
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Displays information on publishing by hour of the day with the following data: Hour of the day, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Publishing Report by Country |
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Displays information on publishing by country with the following data: Country, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Revenue.
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Daily Uniques Report |
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Displays information on publishing by sites with the following data: site ID, Site URL, Uniques, Ad Views, Clicks, Leads, Sales, Views/Unqs, Unqs/Clicks, Unqs/Leads, Unqs/Sales, Revenue.
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Advertising Report by Campaigns |
- tabular data
- pie chart |
Displays information on advertising by campaigns with the following data: Campaign ID, Campaign Name, Start date, End date, Rate, Ad views/clicks booked, Ad views/clicks displayed, Leads/Sales booked, Leads/Sales generated.
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Daily Advertising Report |
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Displays information on advertising by dates with the following data: Date, Uniques, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Ad Views/Uniques, Spendings.
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Where Displayed Report |
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Displays information on advertising by sites/ad places with the following data: Site / Ad Place, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Spendings.
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Advertising Report by Banners |
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Displays information on advertising by banner with the following data: Banner ID, Banner Name, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Spendings.
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Advertising Report by Category |
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Displays information on advertising by ad place/site category with the following data: Category, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Spendings.
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Day of the Week Advertising Report |
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Displays information on advertising by day of the week with the following data: Day, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Spendings.
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Hour of the Day Advertising Report |
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Displays information on advertising by hour of the day with the following data: Hour, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Spendings.
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Advertising Report by Country |
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Displays information on advertising by hour of the day with the following data: Country, Ad Views, Clicks, Leads, Sales, CTR, LTR, STR, Spendings.
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Banner sizes |
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Create new custom banner sizes or remove any of the already available.
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Internationalization |
Available languages: English |
Easily translate one language pack file into any language of the world.
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Custom design and templates |
- skins
- logo
- layout |
You can easily change the design, layout or the logo in the interface.
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Multiuser system |
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Advertiser, publisher, advertiser + publisher.
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Cooperation between users |
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The activities of users are effectively coordinated.
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Profit-oriented design |
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Administrator receives income from coordinating user activities.
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Default system banners |
- any banner type;
- define maximum banner file size;
- reports provided. |
Default system banners are displayed when there are no default campaigns on user accounts or when an error occurs (eg. database connection is lost).
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Network connections |
- sendmail setup
- database connection setup |
Administrator can change these settings from the web interface.
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Diagrams' view |
- horizontal charts
- vertical charts
- 3D charts
- 2D charts |
Administrator can choose the way pie charts and bar charts will be displayed in the reports.
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Authorization |
- user accounts
- campaigns
- sites |
New accounts, campaigns and sites should be authorized by admin before they are active.
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PayPal |
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All money transactions are conducted via secure PayPal gateway. Administrator can set minimum amount of money that can be retrieved by publishers and brought in by advertisers.
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Financials management |
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Users have their own virtual accounts. The system administrator sets CPM,CPC,CPS,CPL prices for advertising units and the money is automatically accumulated on the user accounts, depending on the number of advertising units and their prices.
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Financial reports |
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The system generates invoices for each advertising campaign for advertisers and payroll reports for publishers.
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Automatic banner retrieval and update |
- tour offers in XML format |
With a special flexible API you can connect practically any datasource to AdSapient for automatic banner content retrieval and update.
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XSLT templates |
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Upload different XSLT templates and resources (images, flash files etc.) to enable automatic creation of different views (representation) of the same banner content.
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Online Help Manual |
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The manual contains detailed description of the functionality, dialogs and general advertising practices as well as tutorials and tips on the usage and most effective campaign setups.
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Context Help |
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Each dialog is accompanied with a help link.
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